The One and Only Meta Ads Campaign Strategy You Need

As a DTC Founder you’re extremely busy, so let’s cut out all the B.S.💩 

Meta Ads

The ONE Meta Ads Strategy to make every company $100M+ DOES NOT EXIST. Having managed $25M+ of Ad Spend, anyone preaching a single campaign strategy is simply incorrect.

It is possible to get to $100M+ but let’s self reflect first.

Successful Meta Campaigns are based on two primary factors:

1. Data Collection Stage: How much data has your Ad Account collected?

2. Monthly Ad Spend: Higher Ad Spend lets you place bets on riskier strategies with potentially higher returns.

Below are strategies you should implement based on where you stand with your Ad Account.

1️⃣ If you’re new to Meta Ads, you’re in the Starter Phase.

2️⃣ Most companies will fall in the Basic or somewhere in-between Basic to Expert.

3️⃣ Expert+ allows you to stay consistent with ROAS while trying new advanced strategies to enhance your ROAS.

👇 Use this to rethink your Meta Ads Strategy and implement changes.

1. STARTER:

   1. Priority is to identify new champion customers (through Prospective Campaigns)

   2. Raise Brand Awareness: Brand Awareness Campaigns support a faster mechanism for collecting data.

2. BASIC:

   1. Continue identifying new customers (Prospective Campaign)

   2. Begin to retarget Website Visitors, Product Viewers, ATC etc (Retargeting)

   3. Cancel Brand Awareness Campaigns

3. EXPERT and EXPERT+:

   1. Enable ASC: At this point, there should be enough data points to let Meta drive sales.

   2. Continue Prospective: Very important for continuous data refinement

   3. Continue Retargeting: Very important for continuous data refinement

During this entire process, remember that ad creatives are being continuously tested, new ad sets are introduced along with spend shifting.

Meta Campaign Strategies should be continuously changed based on the status of your Ad Account.

Our next newsletter will cover retargeting in Meta Ads. If you have any questions or topics you’d like covered, reply back and let me know!

Thanks,

Harsh

Founder @ Roveir | Previously at Meta, Tesla