Welcome to today's edition of RDP (Reach Digital Peaks), where we'll dive into OLIPOP's dynamic journey of scaling from $250 million to an impressive $400 million in annual revenue, all within a single year.

👉  Use this case study as inspiration for your company's Meta-ads strategy.

OLIPOP

Since its 2017 launch, OLIPOP has surged as a market disruptor in prebiotic sodas, scaling from $250 million to $400 million in annual sales. Additionally, the brand has set its sights on an $800 million valuation.

But what was the secret formula behind OLIPOP's sparkling ascent? ... The magic was not only in the can but in a strategic ad campaign that resonated deeply with today's wellness-oriented consumer. 

Ads Analysis Overview

• Ad Shifting Frequency: New ad creatives are introduced and assessed every 3–5 days to keep the content fresh and engaging.

• Ad Creative Variety:

  • Sensory Appeal Creatives: Slow-motion visuals and audio effects highlight the refreshing experience of OLIPOP sodas.

  • Influencer Collaborations: Authentic endorsements from social media influencers to personalize the brand narrative.

  • Health-Focused Highlights: Strong emphasis on natural ingredients and health benefits to appeal to health-conscious consumers.

• Brand Awareness & Promotion-Based Creatives ✅

  • Creatives that balance the nostalgic allure of soda with modern health messages to build a strong brand identity.

  • Interactive content that fosters community and encourages direct engagement with the brand

• Copy Analysis:

  Direct communication that strengthens customer relations and supports brand loyalty.

Let us explore OLIPOP'S Ad Creative Strategy

Ad Creative Analysis

Ad Creative 1

• Product Highlight Ad Creative.

• Introducing new flavor and enticing new customers.

• Note: The ad utilizes vibrant visuals of the soda can and the beverage itself to capture attention.

Ad Creative 2

• Dynamic Slow-Motion Product Feature Ad Creative.

• TOFU (Top of Funnel) - This ad aims to entice and captivate potential new customers with the visual allure of the product and the appeal of a refreshing soda experience.

• Note: The slow-motion effect used to capture the action of taking an OLIPOP can from an icebox is designed to draw the viewer's attention and emphasize the refreshing and cooling sensation associated with the drink.

Ad Creative 3

• Location-based Promotion Ad Creative

• MOFU (Middle of Funnel)- To engage potential customers in the Miami area with a special offer and to create a connection between the product and the local community.

• Note: The ad employs vibrant, Miami-themed visuals to create a sense of place and celebration for OLIPOP's introduction to the local market.

Ad Creative 4

• Influencer Partnership Ad Creative.

• MOFU (middle of Funnel)- Leverages influencer marketing to build trust and generate excitement about product availability.

• Note: The influencer's personalized storytelling, where they share their shopping routine and genuine enjoyment of the product, crafts a relatable and authentic promotion that resonates with the audience.

Ad Creative 5

• Static Video Ad Creative.

• TOFU (Top of Funnel)- To entice new customers with the appealing taste profile of the Lemon Lime flavor and the health benefits of the soda, using sound to capture interest.

• Note: The ad ingeniously incorporates riser audio techniques to build anticipation and direct the audience's focus towards the refreshing essence of the soda. By blending visual and auditory elements, the ad aims to replicate the sensory delight of savouring a crisp and invigorating beverage.

OLIPOP's innovative ad strategy has not only captivated audiences but also translated into sparkling financial success.

🌟 The Results:

OLIPOPS’s Campaign and Creative Strategy led to:

 📉 OLIPOP is now eyeing an $800 million valuation

🚀 From $250 million to an impressive $400 million in annual sales: A Testament to Significant Business Expansion

Conclusion

OLIPOP's strategic blend of engaging ads, influencer partnerships, and health-focused messaging has redefined soda consumption, seamlessly marrying taste with wellness.

This approach not only boosts sales but fosters a lifestyle, proving that creative advertising and market insight can significantly elevate a brand in a competitive landscape.

👉 It's time to energize your brand's story with a clear and compelling ad strategy that cuts through the noise👈

If you have any questions or topics you’d like covered, please let me know. If this helped or inspired you, reply to this email and let me know!

Thanks,

Harsh

Founder @ Roveir